Friday, May 8, 2020

how to rank youtube video grow seo tip smzeesoft

, we focused our efforts on YouTube SEO and ranked our videos for some of the most competitive keywords in our industry. SEO, eCommerce SEO, local SEO, SEO tips, and the list goes on. This led to an almost 400% increase in YouTubesearch traffic and growing. Our channel isn't huge. Our industry isn't exactly "exciting" either. And compared to our top YouTube competitors, our subscriber count is microscopic. But that's what I love about YouTube. Anyone and everyone have the opportunity to entertain, engage, and rank their videos fast. So in this video, I'm going to show you exactly how to rank YouTube videos, from start to finish. Stay tuned. [music] What's up to creators? Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche. Now there's a lot to video SEO,

 so rather than trying to dip into every single traffic source in YouTube analytics, I'll be focusing on ranking in YouTube search and sprinkle a few tips to rank your videos on Google too. Let's get started. First, what is YouTube SEO? It's the process of optimizing your videos, playlists, and channel to rank high in YouTube's organic search results for a given search query. YouTube explains their discovery and searches ranking algorithm in two sentences. "Videos are ranked based on a variety of factors including how well the title, description, and video content match the viewer's query." 

So there are three important points here. First, keywords matter in your title and description. Second, you need to match the search intent fora viewer's query. And third, you need to drive engagement fora query in order to rank on YouTube. But of all these things, the key point to effective video SEO is creating high-engagement videos. So if you can't engage your audience, your chances of ranking your YouTube videos for a meaningful keyword will be slim to none. So the first step is to do YouTube keyword research. Unlike traditional Google search engine optimization, YouTube doesn't have an official keyword research tool. And a lot of these third-party tools are just pumping out arbitrary numbers from Google Keyword Planner. 

But there are ways you can get estimated search volumes. The first is to use YouTube suggest paired with Google Trends. Just type a keyword into the search bar, and you'll see a list of relevant queries that contain your keyword. You can also add a star before or after your target keyword, which will act as a "wildcard." Now, since we don't have an official tool to see search volumes, we can throw a few YouTube suggestions into Google Trends. But remember, Google Trends uses "relative popularity" to compare keywords. So take these estimates with a grain of salt. The second way to get keyword volumes is to use Ahrefs' Keywords Explorer. Recently, we've released our latest version of keywords Explorer, which includes search volumes and metrics for search engines like Google, YouTube, Bing, Amazon, Baidu, and more. Just select YouTube as the search engine and enter a keyword or a list of keywords. Right away, you'll see country-specific search volumes, clicks data, global search volumes, and have access to five keyword idea reports. You can also enter a list of up to 10,000keywords you want to analyze. The best way to get a list of keywords isto use TubeBuddy or VidIQ's Chrome extension. Just run a search in YouTube, and look to the right sidebar. You'll see VidIQ's "Related Queries," or TubeBuddy's"Most Used Tags" sections. Just choose all relevant keywords you want to analyze, click the Copy button, and paste your list into Keywords Explorer. We'll then show you all keywords that have youtube search volume according to our database. Now, search volumes are great and all, but the power of Keywords Explorer is in generating new keyword ideas. Let's say you want to start a channel on makeup tutorials. Just type "makeup" into Keywords Explorer. And I'll also include a couple common variations like make-up and makeup. Then go to the Phrase match report, which lists all keywords in our database that contain your seed keywords. And you'll see over 202,000 keyword ideas! Let's narrow in on some more focused topics. So I'll click on the "include" dropdown and type in a list of related keywords like an eye, face, Halloween, wedding, and bridal. Finally, choose the "Any word" tab, which will show us all keywords that contain any of these keywords. And we have over 17,000 relevant topics to create videos on. Bottom line: there is no shortage of great keyword ideas.

 We have an in-depth video on YouTube keyword research, so I'll leave a link to it in the description. Now, YouTube search is great and all, but why not maximize your views by ranking your videos on Google too? Don't think it's that important? Think again. Google search is one of our top external traffic sources and sent us over 7,400 views in the past 28 days. Also, a study done by GetSTAT shows that VideoSERP features increased by around 75% in 2017 for their sample list of keywords. Now in 2019, it's tough to browse Google for more than ten minutes without seeing a video result. There are a few ways to find videos that get search traffic from Google. The first is to search for your target keyword. If you see a video carousel or another video SERP feature, then you have an opportunity to rank in that position too. Pay attention to video length and titles to get an idea of what Google wants to show. The second way is to use Content Explorer, which lets you search for any word or phrase and get all relevant pages with their SEO and social metrics. To find YouTube videos that are ranking in Google, I'll search for: site:youtube.com inurl: watch title: unboxing, assuming that's the topic I wanted to search for. Then, I'll sort the result by search traffic and you can immediately see the estimated amount of Google search traffic these videos get each month, as well as the titles, descriptions, and social stats. Once you find a video that interests you,

Click on the Details button, and then the Organic keywords tab where you can see all of the keywords and the ranking position for the video on Google. Looking into both Google and YouTube search lets you double-dip your traffic sources and get more views to your videos. Alright, step 2 is to identify search intent. Search intent (or keyword intent) refers to the reason why a user searches for a query in a search engine. Now, search engines are usually good at doing this for you. Just search for the keyword you want to rank for in YouTube and analyze the content and angle of the top 3 results. For example, if you want to teach people how to make a website, then you would probably give them a step-by-step tutorial. YouTube agrees. But what if you want to rank for "NintendoSwitch games?" YouTube will tell you that people want to see a "listicle-type" video. Now, let's say that you're a florist and you want to rank for "viola." Bad idea. All of the results show that someone searching for this term wants to know about the instrument. Not the plant or the actress. Let's move on to step 3, which is the most important. And that's to satisfy search intent with a high-retention video. YouTube says that their goals are to help viewers find the videos they want to watch and maximize long-term viewer engagement and satisfaction. And if you're matching the reason for a user query,

 then your chance of having higher watch times for the video increases. Here are the exact steps we take to create high-retention videos. First and foremost, plan your videos before you create them. If you're creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations. Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm. Second, you need to start with a strong hook. The first 10-15 seconds are critical for your video's success. Hook your readers, and you'll have audience retention graphs that look like this. Forego the hook and lose the majority of your viewers before you even get a chance to deliver value. Every niche is different and unfortunately, there isn't one formula that works for everyone. Being in the how-to and informational space for a B2B audience, I like to start off with stats or proof so that's worth your time to keep watching. Like in this video on YouTube SEO, I started off by showing you how we rank in the top 3 for a lot of competitive keywords. I also showed you that our search traffic grew by almost 400%. And most importantly,


 I tell you that I'm going to show you the exact steps we used so you can try and replicate our results. Drop-offs in the first 15 seconds are inevitable. But you can minimize the damage by connecting with your audience's reason for watching and showing that you have a solution to that problem. Third, you need to edit your videos strategically. For every single video we create, our focus isn't to impress you with cool tricks. We care about engagement. So rather than getting into a full-out editing tutorial, I'll leave you with a few power tips. First, use jump cuts. A jump cut is a transition between two shots from the same position. It creates the effect of the scene "jumping," hence, the name, "jump cut." These add dynamics to a video and help polish mistakes. Second, draw your audience's attention to what you want them to see. Pay attention for a second. If you've never used our Site Explorer tool before, and I say something like: "Click on the Linked domains report." Did you see it? Probably not. But I could easily draw your eyes to the linked domains report by doing this, this, this, or even this. The effects don't need to be fancy, but they should help your audience follow along to avoid drop-offs due to confusion. The last tip is to entertain with stories or narratives. YouTube is an entertainment platform. But entertaining isn't easy. So while our primary focus is to teach SEO and marketing, we do our best to make it somewhat entertaining without trying too hard. 


If you've watched up to here, then you've probably seen some examples, so I won't go deeper into that. We have a full video on the workflow we use to edit our videos for YouTube, so I highly recommend watching that, which I'll link up. Arlington from things around you and use your imagination to speak undeniable truths like our video, "How long does it take to rank on Google." And if you're stuck, try and get ideas from google images or stock photos. For example, I searched for the word

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